Small Business: Grow Your E-Mail List
E-mail is still the lifeblood of many companies in the marketing and events industry.
Even so it’s easy to let an e-mail list stagnate, which is why I was happy to find this article by Wendy Lowe on MarketingProfs, one of the top online resources for marketing trends and tactics (Note: subscription required).
Wendy has some valuable tips on how to keep your e-mail list growing and customers listening.
Here is just a sampling of what she recommends:
1. Request email addresses at the point of sale. If customers purchase from you once, and you do a good job, there’s a high likelihood they’ll purchase from you again.
2. Offer valuable information—for free. You can entice customers and prospects to give you their email information by sharing a little bit of your business expertise for free.
3. Encourage Twitter followers and Facebook fans to subscribe. If you already have Twitter followers or a Facebook fan page, ask your followers and fans to sign up for your email alerts.
4. Ask recipients to recruit their friends. Every email you send has the potential for a ripple effect—if you encourage the people who are already on your list to pass your emails along to their friends.
